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In response to Donald Trump’s recent accession to president of USA, danah boyd said that social media is responsible for the creation of this spectacle and it is time for a reality check. This made me wonder, maybe we are all each in our own way responsible for this situation? I am not saying that we are all fueling the fire, but we all make choices about what it is we choose to pay attention to. Sometimes the choice to get involved can in fact be the most profound choice we can make.